Green creativity, responsible innovation, and product innovation performance: A study of entrepreneurial firms in an emerging economy

被引：12

作者：

Adomako, Samuel ^{[1
,2
]}

Nguyen, Nguyen Phong ^{[2
]}

机构：

[1] Univ Birmingham, Birmingham Business Sch, Birmingham, England

[2] Univ Econ Ho Chi Minh City, Sch Accounting, Ho Chi Minh City, Vietnam

来源：

BUSINESS STRATEGY AND THE ENVIRONMENT | 2023年 / 32卷 / 07期

关键词：

entrepreneurial firms; resource commitment; green creativity; product innovation; responsible innovation; sustainable development; Vietnam; DYNAMIC CAPABILITIES; EMPLOYEE CREATIVITY; MEDIATION; MODEL; ENVIRONMENT; SUSTAINABILITY; FOUNDATIONS; ORIENTATION; MANAGEMENT; LEADERSHIP;

D O I：

10.1002/bse.3373

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this article, we investigate the effect of green creativity on product innovation performance through the mediating mechanism of responsible innovation. Further, we explore the moderating impact of resource commitment on the relationship between green creativity and responsible innovation. Utilizing a sample of 273 entrepreneurial firms in Vietnam, we find that green creativity positively influences responsible innovation. In addition, the results demonstrate that the effect of green creativity on responsible innovation is moderated by a firm's level of resource commitment to environmental innovation, such that the effect is more pronounced when a firm commits more resources to environmental innovation. Finally, we find the effect of green creativity on product innovation performance is mediated by responsible innovation. The theoretical as well as practical implications of the findings are discussed.

引用

页码：4413 / 4425

页数：13

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