The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity

被引：94
|
作者：
Chen, Yu-Shan [1 ]
Chang, Tai-Wei [1 ]
Lin, Chun-Yu [1 ]
Lai, Pi-Yu [1 ]
Wang, Kuan-Hung [1 ]
机构：
[1] Natl Taipei Univ, Dept Business Adm, 151 Univ Rd, New Taipei 237, Taiwan
来源：
SUSTAINABILITY | 2016年 / 8卷 / 10期
关键词：
environmental management; proactive green innovation; reactive green innovation; green creativity; green product development performance; RESOURCE-BASED VIEW; ENVIRONMENTAL STRATEGIES; TEAM CREATIVITY; DETERMINANTS; ORIENTATION; MANAGEMENT; LEADERSHIP; ADVANTAGE; CULTURE; DESIGN;
D O I：
10.3390/su8100966
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
This study fills the research gap in the exploration of the relationships between both proactive and reactive green innovations and green product development performance, and examines the mediating effect of green creativity. Structural equation modeling (SEM) is utilized to test the hypotheses. From the sample of 146 valid respondents, the results show that proactive green innovation positively affects green creativity and green product development performance, and green creativity positively affects green product development performance. In addition, our findings also indicate that the relationship between proactive green innovation and green product development performance is partially mediated by green creativity. Accordingly, green creativity plays a critical role for companies to achieve a great green product development performance. However, reactive green innovation does not significantly influence green creativity and green product development performance. Companies should develop proactive green innovation rather than reactive green innovation in order to enhance their green creativity and increase their product development performance.
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页数：12
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