Ethics and Marketing of Social Integration in Cultural, Heritage and Educational Contexts

In the current situation, Covid-19 has highlighted inequalities in all parts of the planet, demarcating a gap between the pandemic framework and social relationships, which require ethics and care in the distance scenario. In this sense, there is an urgent need to proceed with the ethics of care, both in terms of knowledge and action, and it is opportune to reflect on the link between health and education, in a systematic way. Therefore, in this article, the objective is to analyze the systems of acquisition of peace, education and health, aiming to highlight a culture based on the stimulation of conscience, in favour of integration and peaceful transposition of life in society. It is believed that the ethics of care is an element of social integration, based on moral feelings and the human ability to responsibly care for others. From this perspective, it appears that adequate support guarantees the continuity of learning and helps to reduce socio-educational gaps. In this way, it is necessary to defend a social experience in which differences can be recognized, valued and used, in line with the fulfillment of human rights, and the equality of conditions for all, especially those that allude to the containment of the recent pandemic.