Are Malaysians ready for Rabbit Meat? An exploratory to assess readiness of Malaysians to accept rabbit meat as an alternative protein source

被引：0

作者：

Idris, Nur Hafidzah ^{[1
]}

Muhammad, Nur Syuhada ^{[1
]}

Abas, Aemillyawaty ^{[1
]}

Kasmen, Muhammad Nazri ^{[2
]}

机构：

[1] UiTM Cawangan Melaka, Fac Business Management, Melaka, Malaysia

[2] Ittihad Trading & Resources, Johor Baharu, Johor, Malaysia

来源：

ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL | 2023年 / 8卷 / 26期

关键词：

Food security; sustainable food systems; nutritional value; rabbit meat;

D O I：

暂无

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

This study explores the readiness of Malaysians to accept rabbit meat as an alternative protein source. As meat prices rise, identifying alternative options like rabbit meat becomes crucial. Rabbit meat offers nutritional value and is easy to breed, making it a potential substitute. Through a quantitative survey, the study reveals that many Malaysians acknowledge rabbit meat's health benefits and consider it a viable food source. However, concerns related to empathy for animals and the association of rabbits with pets influence resistance to its consumption. With these challenges, future interventions and education campaigns can promote wider acceptance of rabbit meat as an alternative protein source in Malaysia.

引用

页码：149 / 154

页数：6

共 43 条

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