Are Malaysians ready for Rabbit Meat? An exploratory to assess readiness of Malaysians to accept rabbit meat as an alternative protein source

This study explores the readiness of Malaysians to accept rabbit meat as an alternative protein source. As meat prices rise, identifying alternative options like rabbit meat becomes crucial. Rabbit meat offers nutritional value and is easy to breed, making it a potential substitute. Through a quantitative survey, the study reveals that many Malaysians acknowledge rabbit meat's health benefits and consider it a viable food source. However, concerns related to empathy for animals and the association of rabbits with pets influence resistance to its consumption. With these challenges, future interventions and education campaigns can promote wider acceptance of rabbit meat as an alternative protein source in Malaysia.