VIRTUAL DISCOURSE AS A COMMUNICATIVE REQUIREMENT OF THE MODERN ERA

The article is dedicated to virtual discourse, which becomes as a new stage of modern communication. Since the approaches to virtual discourse in the literature of theoretical linguistics are ambiguous, the researches conducted on this topic stand out for their special relevance in the field of modern linguistics. In the article, for the first time, strategies and manipulation issues in virtual communication are illuminated from a theoretical point of view, which can serve as a basis for empirical research in the future. During this study, the descriptive-comparative method of special linguistics was used, and empirical analyzes were conducted. The obtained results are reflected in the form of provisions at the end of the article. According to the author's conclusion, within one of his results, it is stated that manipulative methods are used to achieve different goals, such as the implementation of a manipulative strategy, in interpersonal discussion and media discourse carried out over virtual discourse.