Artificial intelligence application and future research directions in interactive marketing

被引：1
|
作者：
Hao, Andy [1 ]
Liu, Hongfei [2 ]
机构：
[1] Univ Hartford, Management & Mkt, Hartford, CT 06117 USA
[2] Univ Southampton, Mkt, Southampton, Hamps, England
来源：
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING | 2024年 / 18卷 / 01期
关键词：
D O I：
10.1108/JRIM-07-2023-0231
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1 / 5
页数：5
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