International marketing;
Dynamic capability;
Technological innovation;
Environmental dynamism;
International expansion strategy;
INFORMATION-TECHNOLOGY CAPABILITY;
KNOWLEDGE MANAGEMENT;
BIG DATA;
PERFORMANCE;
FIRM;
PERSPECTIVE;
STRATEGY;
INNOVATION;
RECOMMENDATIONS;
INTEGRATION;
D O I:
10.1108/IJOA-10-2021-3003
中图分类号:
C93 [管理学];
学科分类号:
12 ;
1201 ;
1202 ;
120202 ;
摘要:
Purpose The purpose of this study is to examine the impact of dynamic capability (DC) of organizations on international expansion and further investigate the moderating role of environmental dynamism in the same context. Design/methodology/approach Based on the dynamic capability view (DCV) theory and related literature on international business strategy, a theoretical model is developed. This model is subsequently validated with the structural equation modelling technique through a survey of 324 respondents from Indian organizations. The study also examines the moderating impacts using the multigroup analysis method. Findings The study finds that organizations' sensing, seizing and transformational capabilities impact positively and significantly on international marketing capability, as well as on technological innovation capability, which positively and significantly impacts organizations' international expansion ability. The study also finds that there is a significant moderating impact of environmental dynamism on organizations' international expansion. Research limitations/implications This study has provided a unique theoretical model which can explain the factors impacting organizations' ability toward international expansion. The study also provides vital insights and directions to practitioners, researchers and academicians on the international business strategy for the expansion of organizations. The theoretical model, however, cannot be generalized, as data was taken only from Indian firms. Originality/value The study adds to the body of knowledge of international business strategy, international marketing strategy and technological innovation, adding to the scant research on the relationship between organizations' DC and the international expansion strategy through a unique and tested model with an explanative power of 73%.
机构:
Univ Putra Malaysia, Sch Business & Econ, Serdang 43400, Malaysia
Shandong Youth Univ Polit Sci, Sch Econ & Management, Jinan 250103, Peoples R ChinaUniv Putra Malaysia, Sch Business & Econ, Serdang 43400, Malaysia
Yu, Danni
Tao, Shen
论文数: 0引用数: 0
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机构:
Univ Putra Malaysia, Fac Med & Hlth Sci, Serdang 43400, MalaysiaUniv Putra Malaysia, Sch Business & Econ, Serdang 43400, Malaysia
Tao, Shen
Hanan, Abdul
论文数: 0引用数: 0
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机构:
Natl Coll Business Adm & Econ, Lahore 54000, PakistanUniv Putra Malaysia, Sch Business & Econ, Serdang 43400, Malaysia
Hanan, Abdul
Ong, Tze San
论文数: 0引用数: 0
h-index: 0
机构:
Univ Putra Malaysia, Sch Business & Econ, Serdang 43400, Malaysia
Daffodil Int Univ, Dept Business Adm, Dhaka 1000, BangladeshUniv Putra Malaysia, Sch Business & Econ, Serdang 43400, Malaysia
Ong, Tze San
Latif, Badar
论文数: 0引用数: 0
h-index: 0
机构:
Univ Putra Malaysia, Sch Business & Econ, Serdang 43400, MalaysiaUniv Putra Malaysia, Sch Business & Econ, Serdang 43400, Malaysia
Latif, Badar
Ali, Mohsin
论文数: 0引用数: 0
h-index: 0
机构:
Bahauddin Zakariya Univ, Dept Commerce, Multan 40000, PakistanUniv Putra Malaysia, Sch Business & Econ, Serdang 43400, Malaysia
机构:
Hong Kong Univ Sci & Technol, Sch Management, Dept MGTO, Clear Water Bay, Hong Kong, Peoples R ChinaHong Kong Univ Sci & Technol, Sch Management, Dept MGTO, Clear Water Bay, Hong Kong, Peoples R China
Wang, Heli
Li, Jiatao
论文数: 0引用数: 0
h-index: 0
机构:
Hong Kong Univ Sci & Technol, Sch Management, Dept MGTO, Clear Water Bay, Hong Kong, Peoples R ChinaHong Kong Univ Sci & Technol, Sch Management, Dept MGTO, Clear Water Bay, Hong Kong, Peoples R China