An Entropy Weight-TOPSIS Based Method for e-Commerce Logistics Service Quality Evaluation

被引:1
|
作者
Wang, Lihong [1 ]
Dong, Manpei [1 ]
机构
[1] Hebei Vocat Univ Ind & Technol, Shijiazhuang 050000, Peoples R China
来源
TEHNICKI VJESNIK-TECHNICAL GAZETTE | 2023年 / 30卷 / 04期
关键词
entropy weight-TOPSIS; rural e-commerce logistics; service quality;
D O I
10.17559/TV-20230306000408
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
The problem of logistics service quality is the weakness that restricts the high-quality development of rural e-commerce. The paper combines SERVQUAL model and LSQ scale to build a rural e-commerce logistics evaluation system with five first-level indicators of reliability, timeliness, convenience, economy and empathy and 18 second-level indicators. On this basis, the service quality of five typical rural e-commerce logistics enterprises is comprehensively evaluated by using the entropy weight method and TOPSIS method through a questionnaire survey. The results show that the quality of logistics service should be improved from reliability and empathy. The service quality of Enterprise 4 is the highest, and that of Enterprise 5 is the worst.
引用
收藏
页码:1253 / 1256
页数:4
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