Telenovelas and attitudes toward the LGBTQ plus community in Latin America

How does exposure to soap operas with LGBTQ+ characters affect attitudes toward the LGBTQ+ community? To answer this question, we construct a novel database of 175 Telenovelas (soap operas) with LGBTQ+ characters airing in 14 countries in Latin America and the Caribbean between 2002 and 2019. Exploiting variation in the introduction of new soap operas with LGBTQ+ characters within country and survey-waves, we find that individuals exposed to more soap operas with LGBTQ+ characters are less tolerant toward the LGBTQ+ community. This short-term backlash is driven by shows with comedic storylines. The effect is stronger among traditionally more conservative individuals (e.g. older or frequently attending religious services).