Financial Services (FS) and its integration of Artificial Intelligence (AI) has led to an improvement in various aspects of the field, such as fraud detection, investment performance, and risk management. With a focus on the investment, insurance, and banking industries, this study implements a Bibliometric Analysis (BA) by extensively analyzing existing works of literature in the field which provides an overview of the roles of AI in FS. In achieving a comprehensive overview of the objectives of the study, articles published in the Clarivate Web of Science (WoS) database from 1989 to 2023 were collected and analyzed using CiteSpace and VOS Viewer software applications. The results from this BA show a growth in the interest rate scholars' have toward the role of AI in FS. One of the recommendations of the study is the integration of AI and human expertise in financial decision making.