The Effect of Anticipatory Apology and Appreciation in Online Support-Seeking Messages on Support Provision in the US and Korea

被引:0
|
作者
Jang, JooYoung [1 ,3 ]
Feng, Bo [2 ]
机构
[1] Univ Alabama, Tuscaloosa, AL USA
[2] Univ Calif Davis, Davis, CA USA
[3] Univ Alabama, Strateg Digital Commun Lab, Tuscaloosa, AL 35487 USA
关键词
online support; apology; appreciation; support-seeking message; supportive message; national culture; CULTURAL-DIFFERENCES; EMOTIONAL SUPPORT; POLITENESS; SELF; COMMUNICATION; ADVICE; FACEWORK; OUTCOMES; QUALITY; THANKS;
D O I
10.1177/0261927X221147274
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This experiment examined how online support-seeking messages containing anticipatory apology and/or appreciation influence support provision in the U.S. and Korea. The mediating role of regard for face was also assessed. A total of 983 participants (568 in the U.S. sample, 415 in the Korean sample) read and responded to support-seeking messages posted on an interactive online platform. Results showed that support-seeking messages with anticipatory apology and/or appreciation elicited higher quality (in terms of person-centeredness) supportive messages than support-seeking messages without anticipatory apology or appreciation. Participants' perceptions of support-seeker's regard for face mediated the effect of anticipatory apology in support-seeking messages on level of person-centeredness in received support messages. This pattern of findings was observed in both the American and Korean samples.
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页码:275 / 299
页数:25
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