Strategic management of sustainability-oriented innovation: association between business model and performance in family business

Sustainability-oriented innovation is a relevant issue and its importance at international level has grown. In addition, family businesses are some of the most popular kinds of companies in Brazil; consequently, it is important to assess family business' positioning towards the sustainability issue. The aim of the present article is to analyze the strategic management of sustainability-oriented innovation and its link to business model and performance in family business, based on a case study. The assessed companies` profile was described, and their strategic stance and sustainable innovation practices were analyzed based on qualitative data. The association between strategic management of sustainability-oriented innovation, and business model and performance, was assessed. According to the results, family businesses develop actions in their strategic planning to adopt environmental and social sustainability practices. Moreover, these companies get positive outcomes because of these actions, a fact that was highlighted by their performance.