A PRISMA-Compliant Review of DEA Applications in Multimedia

The overarching objective of this paper is to survey, identify and present the most relevant papers that have applied the leading non-parametric methodology (namely, the Data Envelopment Analysis, hereafter DEA) in the research field of multimedia. Another goal is to provide a theoretical background to the DEA methodology and the literature on multimedia.This systematic literature review has applied the PRISMA guidelines to include relevant DEA applications in multimedia-related studies. For this purpose, the most relevant and globally renowned scientific databases Clarivate Web of Science and the Scopus database have been explored with the use of the keywords "DATA ENVELOPMENT ANALYSIS" and "MULTIMEDIA". The review and survey have resulted in six published papers regarding multimedia with the application of DEA. Their findings, the used DEA models, and different perspectives of DEA application have been presented and analysed in more detail. All of the six surveyed papers have been published after 2005 (i.e. from 2006 to 2019) and their modest number implies that the DEA methodology, even though very well-known and quite popular in the literature for over three decades, has been neglected by researchers in the multimedia-related research. Hence, this paper represents an incentive and an inspiration to other scholars to implement the DEA methodology more often in their multimedia research and any other research for that matter.