Meet the meatless: Demand for new generation plant-based meat alternatives
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作者:
Zhao, Shuoli
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Univ Kentucky, Dept Agr Econ, 317 Charles E Barnhart Bldg, Lexington, KY 40546 USAUniv Kentucky, Dept Agr Econ, 317 Charles E Barnhart Bldg, Lexington, KY 40546 USA
Zhao, Shuoli
[1
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Wang, Lingxiao
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Univ Wisconsin, Dept Agr & Appl Econ, Madison, WI USAUniv Kentucky, Dept Agr Econ, 317 Charles E Barnhart Bldg, Lexington, KY 40546 USA
Wang, Lingxiao
[2
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Hu, Wuyang
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Ohio State Univ, Dept Agr Environm & Dev Econ, Columbus, OH 43210 USAUniv Kentucky, Dept Agr Econ, 317 Charles E Barnhart Bldg, Lexington, KY 40546 USA
Hu, Wuyang
[3
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Zheng, Yuqing
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Univ Kentucky, Dept Agr Econ, 317 Charles E Barnhart Bldg, Lexington, KY 40546 USAUniv Kentucky, Dept Agr Econ, 317 Charles E Barnhart Bldg, Lexington, KY 40546 USA
Zheng, Yuqing
[1
]
机构:
[1] Univ Kentucky, Dept Agr Econ, 317 Charles E Barnhart Bldg, Lexington, KY 40546 USA
[2] Univ Wisconsin, Dept Agr & Appl Econ, Madison, WI USA
[3] Ohio State Univ, Dept Agr Environm & Dev Econ, Columbus, OH 43210 USA
With the unique mimicry of the sensory experiences of meats, the plant-based meat alternatives (PBMA) appeal to consumers outside the traditional vegetarian demographics. This study analyzes market expenditure data from 2017 to 2020 to evaluate the demand for PBMA in relation to meats. Results show that PBMA is a complement for beef and pork while a substitute for chicken, turkey, and fish. Although the current market demand for PBMA is still incomparable with meats, the growth of PBMA sales is significant. This study sheds light on marketing strategies and policies toward the future of PBMA and the fresh meat sector.