The integrated power of gastronomic experience quality and accommodation experience to build tourists' satisfaction, revisit intention, and word-of-mouth intention

被引:24
|
作者
Hossain, MD. Shakhawat [1 ]
Hossain, MD. Alamgir [2 ,6 ]
Al Masud, Abdullah [1 ]
Islam, K. M. Zahidul [3 ]
Mostafa, MD. Golam [4 ]
Hossain, Mir Tebrak [5 ]
机构
[1] Univ Barisal, Dept Management Studies, Barisal, Bangladesh
[2] Hajee Mohammad Danesh Sci & Technol Univ, Dept Management, Dinajpur, Bangladesh
[3] Jahangirnagar Univ, IBA JU, Savar, Bangladesh
[4] Jagannath Univ, Dhaka, Bangladesh
[5] North South Univ, Business Adm, Dhaka, Bangladesh
[6] Hajee Mohammad Danesh Sci & Technol Univ, Dept Management, Dinajpur 5200, Bangladesh
关键词
Gastronomic tourism; satisfaction and revisit intentions; sustainable tourism; SERVICE QUALITY; MEDIATING ROLE; DESTINATION; TRUST; COMMITMENT; LOYALTY; NOVELTY; IMPACT; IMAGE;
D O I
10.1080/1528008X.2023.2173710
中图分类号
F [经济];
学科分类号
02 ;
摘要
The purpose of this study is to investigate a comprehensive multidimensional model of the gastronomic and accommodation experiences of domestic tourists, their links to satisfaction, trust, revisit, and word-of-mouth (WOM) intention in Bangladesh. Moreover, the present research examines the mediating impacts of tourists' satisfaction and trust by applying the stimulus-organism-response framework as its theoretical ground. An online survey was conducted to collect usable 365 cross-sectional data and is analyzed by structural equation modeling (SEM). Results confirm that gastronomic experience quality and accommodation experiences, accompanied by several sub-dimensions, have a significant impact on tourists' satisfaction, trust, and promote repeat visits and WOM intentions. Our results evidenced that satisfaction and trust play important mediating roles, although trust has a few exceptions. This study suggests that industry managers should adopt content marketing strategies and policies that consider various sub dimensions of the gastronomic and accommodation experiences to provide valuable and relevant experiences for psychometric perceptions of tourists, which in turn allows the tourism business to achieve long-term goals and ensuring sustainability in this sector. Tourists' perceptions of the quality of their gastronomic and accommodation experiences are offered as a tool for strategic experience design, and a model that explains their interactions with accommodation and gastronomy providers is provided.
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页码:1692 / 1718
页数:27
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