The behavioral intention of young Malaysians towards cashless society: Value-based adoption model

被引：2
|
作者：
Ju, Jingnan [1 ]
Teo, Poh-Chuin [2 ]
Ho, Theresa C. F. [2 ]
Ling, Chen Hooi [3 ]
机构：
[1] Univ Malaya, Fac Arts & Social Sci, Kuala Lumpur, Malaysia
[2] Univ Teknol Malaysia, Azman Hashim Int Business Sch, Kuala Lumpur 54100, Malaysia
[3] Axis Stone Mkt Sdn Bhd, Purchasing Dept, Selangor, Malaysia
来源：
COGENT BUSINESS & MANAGEMENT | 2023年 / 10卷 / 02期
关键词：
E-Wallet; value-based adoption model; perceived benefits; perceived sacrifice; perceived value; Malaysia; MOBILE PAYMENT SERVICES; INFORMATION-TECHNOLOGY; COGNITIVE ABSORPTION; USER ACCEPTANCE; PERCEIVED VALUE; BANKING; RISK; INNOVATIVENESS; CONTINUANCE; PERCEPTIONS;
D O I：
10.1080/23311975.2023.2244756
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The purpose of this study is to validate the Value-based Adoption Model (VAM) in order to investigate young Malaysians' e-wallet adoption intentions. A structured questionnaire was used to collect 214 questionnaires. The hypotheses proposed for this study were tested using SmartPLS, a second-generation analysis of partial least squares (PLS). Perceived sacrifice and perceived benefit influenced perceived value (PV). The results have shown that perceived benefit has a higher significance compared to perceived sacrifice on PV. Innovative resistance and privacy risk were found to have a negative impact on perceived value. Market practitioners can utilize this model to create secure, convenient and user-friendly e-wallets, resulting in effective marketing strategies that increase e-wallet adoption intentions among the young Malaysians.
引用
收藏
页数：31
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