Balanced centricity: a joint institutional logic within open collaborative ecosystems

Purpose This paper aims to examine the change of institutional logics in actors' practices within crowdfunding platforms, seen as open collaborative ecosystems. Design/methodology/approach The research follows an abductive approach, wherein data collection and analysis, and the search for complementary theories, constitute parallel iterative processes. A main case study was carried out, complemented by an expert panel. Findings Balanced centricity (BC) as the main institutional logic in crowdfunding platforms delineates actors' practices (aims, resources and behaviors) into four issues: the development of an open and collaborative community; the overcoming of resource limitations; the changing roles of actors; and the co-creation of mutual (societal) value. Research limitations/implications This study context limits the results. The COVID-19 crisis put all actors in the medical field into an extreme situation in which they had to maximize their potential to achieve a common aim. Once the crisis has passed, further research should address whether BC is maintained as actors' institutional logic. Originality/value This paper offers a unique perspective on BC as an institutional logic that impacts actors in collaborative open ecosystems.