Drivers and outcomes of sustainable export marketing strategies in international environments

被引：6

作者：

Silva, Graca Miranda ^{[1
]}

Dias, Alvaro Lopes ^{[2
]}

Lisboa, Ana Cadima ^{[3
]}

Silva, Filipa Pereira ^{[4
]}

机构：

[1] Univ Lisbon, Lisbon Sch Econ & Management, ADVANCE, CSG, Lisbon, Portugal

[2] Inst Univ Lisboa, DMOGG, ISCTE, Lisbon, Portugal

[3] Polytech Inst Leiria, ESTG & CDRSP, Leiria, Portugal

[4] Univ Lisbon, Lisbon Sch Econ & Management, ISEG, Lisbon, Portugal

来源：

REVIEW OF INTERNATIONAL BUSINESS AND STRATEGY | 2023年 / 33卷 / 04期

关键词：

Sustainable behavior of the firm; Environmental marketing; Export performance; Strategic corporate sustainability; Green export-related resources; Green export-related capabilities; RESOURCE-BASED VIEW; COMMON METHOD VARIANCE; COMPETITIVE ADVANTAGE; MODERATING ROLE; CONCEPTUAL-FRAMEWORK; SMALL FIRMS; PERFORMANCE; CAPABILITIES; GREEN; ORIENTATION;

D O I：

10.1108/RIBS-05-2022-0056

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

PurposeThis study aims to investigate the relationship between market-oriented environmental sustainability (MES) and green export-related resources and capabilities, analyzes the impact of these resources and capabilities on the eco-friendly export marketing strategy and assess the influence of such strategy on export performance. Design/methodology/approachThis study uses survey data from 241 manufacturing export firms analyzed through partial least squares structural equation modeling. FindingsThe results show a positive influence of MES on green export-related resources and capabilities. Further, while green export-related capabilities directly affect eco-friendly export marketing strategy, resources only influence it indirectly through capabilities. The results also show that the adoption of an eco-friendly export marketing strategy contributes to firm's export performance. Originality/valueThis study makes an important contribution to sustainability and exporting literature by evaluating the behavior of firms in terms of MES and eco-friendly export marketing strategy.

引用

页码：627 / 648

页数：22

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