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Market orientation and SME performance: Moderating role of IoT and mediating role of creativity

被引：9
|
作者：
Wasim, Muhammad [1 ]
Ahmed, Shehzad [1 ]
Kalsoom, Tahera [2 ]
Khan, Mohammad Saud [3 ]
Rafi-Ul-Shan, Piyya Muhammad [4 ]
机构：
[1] Univ West Scotland, Sch Business & Creat Ind, Paisley Campus,High St, Paisley PA1 2BE, Renfrew, Scotland
[2] Univ West Scotland, Sch Comp Engn & Phys Sci, Paisley, Renfrew, Scotland
[3] Victoria Univ Wellington, Sch Management, Wellington Sch Business & Govt, Wellington, New Zealand
[4] Cardiff Metropolitan Univ, Cardiff Management Sch, Cardiff, Wales
来源：
JOURNAL OF SMALL BUSINESS MANAGEMENT | 2024年 / 62卷 / 02期
关键词：
SMEs; resource-based theory (RBT); market orientation (MO); Internet of Things (IoT); creativity; ENTREPRENEURIAL ORIENTATION; LEARNING ORIENTATION; FIRM PERFORMANCE; BUSINESS PERFORMANCE; INNOVATION; CAPABILITY; IMPACT; INTERNET; THINGS; SATISFACTION;
D O I：
10.1080/00472778.2022.2100897
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
SMEs, the most vital but vulnerable part of an economy, necessitate crucial resources and capabilities to succeed. Structuring on the resource-based theory (RBT) and market orientation (MO), as a fundamental capability for SMEs, this paper examines the moderating effects of the Internet of Things (IoT) and mediating effects of individual creativity on the MO and firm performance relationship. Using structural equation modeling (SEM), the analysis of data obtained from 229 SMEs indicates that IoT moderates the positive relationships between MO and firm performance, and MO and creativity but not between creativity and firm performance. In contrast, creativity partially mediates MO and firm performance linkage.
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页码：938 / 965
页数：28
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