What's so bad about being a manageress?

A feminitive is a noun which restricts its extension to women/girls. They have a long history of use within English (e.g. princess, temptress), as well as more recent additions to English (e.g. manageress, hostess). The desirability of introducing feminitives as a device of feminist language reforms is controversial. While some are a helpful tool for raising the visibility of women in traditionally male roles and environments, some seem counterproductive because they reinforce the assumption that the default referents of the original term are men. We argue that this dual aspect of feminitives follows from observations about their semantic content. Our proposal is that feminitives are a useful opposition to expressions which semantically exclude women, but a harmful reinforcement of pragmatic presuppositions about the denotations of semantically gender neutral expressions. We suggest an interesting parallel with feminist language reforms which directly modify the grammatical gender of certain nouns in Russian.