Consumer behavior on sustainable issues

被引：2
|
作者：
de Leaniz, Patricia Martinez Garcia [1 ]
Castro-Gonzalez, Sandra [2 ]
机构：
[1] Univ Cantabria, Santander, Spain
[2] Univ Santiago de Compostela, Santiago De Compostela, Spain
来源：
CUADERNOS DE GESTION | 2023年 / 23卷 / 01期
关键词：
Sustainability; business ethics; sharing economy; consumer behavior; branding; social networks; gene-rations;
D O I：
10.5295/cdg.221853pm
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This special issue of the Management Letters / Cuadernos de Gestion is dedicated to presenting those articles that are included as part of the special issue on consumer behavior and sustainable issues and that highlight marketing's important role in encouraging sustainable consumption. The first part of this editorial presents six articles that structure this special issue. The second part examines the concept of sustainable marketing and the most effective ways to change consumer behaviour to become more sustainable.
引用
收藏
页码：7 / 9
页数：3
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