Factors Affecting Customers' Intention towards Online Purchase: An Empirical Study on Bangladesh

被引：0

作者：

Hafez, Md ^{[1
]}

Moni, Sadia Jahan ^{[1
]}

Mamataz, Fareeha ^{[1
]}

Tabassum, Musarrat ^{[1
]}

Monira, Tabassum ^{[1
]}

机构：

[1] Ahsanullah Univ Sci & Technol, Sch Business, Dhaka, Bangladesh

来源：

RETAIL AND MARKETING REVIEW | 2023年 / 19卷 / 01期

关键词：

eWOM; Website Quality; Promotional Activities; Trust; Security; Online purchase intention; WORD-OF-MOUTH; ELECTRONIC COMMERCE; PERCEIVED RISK; TRUST; IMPACT; EXPERIENCE; REVIEWS; QUALITY; CREDIBILITY; CONSUMERS;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this study is to investigate the factors that influence online purchase intention in the context of Bangladesh, specifically focusing on the relationship between eWOM, Website Quality, Promotional Activities, Trust, Security, and online purchase intention. Convenience sampling method was employed to gather data from 260 participants through online and offline surveys between January and February 2023. The study employed different statistical methods to analyze research data including Descriptive statistics, Cronbach's Alpha, and Multiple Regression analysis. The results indicate that eWOM, Website Quality, Promotional Activities, and Trust have a significant impact on online purchase intention. Interestingly, security was not found to be a significant factor in determining online purchase intention. These findings contribute to online marketers' knowledge of the factors that influence customers' intention to buy products and services from online platforms and can assist them in developing value-driven online marketing strategies.

引用

页码：75 / 89

页数：15

共 50 条

[31] Factors affecting domestic tourists' repeat purchase intention towards accommodation in Malaysia
Spr, Charles Ramendran
Yong, Hui Nee Au
Kalhoro, Maryam
Dahari, Kamarulzaman Bin Mohd
Shaikh, Farhan Bashir
[J]. FRONTIERS IN PSYCHOLOGY, 2023, 13
[32] A Study on Factors Affecting Consumers' Attitude Towards Online Shopping and Online Shopping Intention in Bangkok, Thailand
Ma Mengli
[J]. PROCEEDINGS OF THE 7TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I AND II, 2010, : 1847 - 1853
[33] Exploring the Factors Affecting Consumer Purchase Intention Towards Children Multivitamin Products Based on Purchase Store
Djojo, Brata Wibawa
Arief, Muhtosim
[J]. ADVANCED SCIENCE LETTERS, 2015, 21 (04) : 622 - 625
[34] Factors Affecting the Online Shoppers' Satisfaction: A Study of Indian Online Customers
Sumanjeet
[J]. SOUTH EAST ASIAN JOURNAL OF MANAGEMENT, 2008, 2 (01) : 59 - 68
[35] Factors affecting Halal meat purchase intention
Ali, Afzaal
Guo Xiaoling
Sherwani, Mehkar
Ali, Adnan
[J]. BRITISH FOOD JOURNAL, 2017, 119 (03): : 527 - 541
[36] Factors Affecting Purchase Intention to Coffee Shop
Buranananont, Prapavarin
Dumrongsiri, Aussadavut
Chanvarasuth, Pisit
Chongphaisal, Pornpimol
[J]. 2022 17TH INTERNATIONAL JOINT SYMPOSIUM ON ARTIFICIAL INTELLIGENCE AND NATURAL LANGUAGE PROCESSING (ISAI-NLP 2022) / 3RD INTERNATIONAL CONFERENCE ON ARTIFICIAL INTELLIGENCE AND INTERNET OF THINGS (AIOT 2022), 2022,
[37] Examining consumer purchase intention towards organic food: An empirical study
Kamboj, Shampy
Matharu, Manita
Gupta, Megha
[J]. CLEANER AND RESPONSIBLE CONSUMPTION, 2023, 9
[38] Modelling Factors Influencing Early Adopters' Purchase Intention Towards Online Music
Suki, Norazah Mohd
[J]. INTERNATIONAL JOURNAL OF TECHNOLOGY AND HUMAN INTERACTION, 2011, 7 (04) : 46 - 61
[39] The factors affecting restaurant customers' return intention after online group buying promotion
Chen, Yao
Chen, Yiwen
Li, Xin
[J]. PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON COMPUTER SCIENCE AND SERVICE SYSTEM (CSSS), 2014, 109 : 188 - 191
[40] Factors affecting online purchase intention of consumers: a comparative approach between China and Uzbekistan
Liu, Dawei
Shi, Miao
Kang, Yuting
Egamberdiev, Nodir
Bakhareva, Anastassiya
[J]. EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT, 2022, 17 (01) : 114 - 148

← 1 2 3 4 5 →