ANALYSIS OF THE IMPLEMENTATION OF MANAGEMENT STRATEGIES IN THE AGRIBUSINESS SECTOR IN COLOMBIA

The current context of the agricultural sector worldwide requires a strategic management process that allows overcoming the great challenges related to global sustainability. In this way, the present study provides a new vision of the manager of the Colombian agribusinesses. The aim of the study is to describe the process of strategic implementation of the agribusiness sector in Colombia. The research was developed under the positivist paradigm, framed by the empirical-inductive conception, and guided by the quantitative methodology. The sample comprised 72 participants, including managers, assistant managers, and directors of Colombian agribusinesses. The technique used to collect information was through a questionnaire with 5 response options on a Likert scale. The organizations under examination prioritize human capital and existing resources in their management approach, emphasizing their role in strategy execution, control design, and applying logistic regression models. According to the participants, these companies have weaknesses in the implementation of strategies since their execution sometimes leads to the fact that they are sometimes oriented from the goals and policies, which hinders the achievement of strategic objectives.