Impacts of regulatory strategies on member's knowledge sharing in virtual brand communities based on ecosystem-oriented business models in China

被引：0

作者：

Yin, Jielin ^{[1
]}

Chen, Zhuangyi ^{[1
]}

Li, Miaomiao ^{[1
]}

Zhu, Desheng ^{[2
]}

Guo, Jian ^{[3
]}

机构：

[1] Beijing Informat Sci & Technol Univ, Sch Econ & Management, Beijing, Peoples R China

[2] Haiyang Human Resources & Social Secur Bur, Lab Insurance & Supervis Brigade, Haiyang, Shandong Provin, Peoples R China

[3] Cent Univ Finance & Econ, Sch Management Sci & Engn, Beijing, Peoples R China

来源：

ASIA PACIFIC BUSINESS REVIEW | 2023年

基金：

中国国家自然科学基金;

关键词：

Ecosystem-oriented business model; China; knowledge sharing; relational social capital; regulatory strategy; virtual brand community; GOVERNANCE MECHANISMS; RELATIONAL GOVERNANCE; TRUST; ENGAGEMENT; BEHAVIOR; PERFORMANCE; INTERPLAY; IDENTITY; GUANXI; SELF;

D O I：

10.1080/13602381.2023.2281301

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

As an open platform to connect multiple parties, virtual brand communities are a typical application of the ecosystem-oriented business models (EBM) developed by enterprises to coordinate the participation of various stakeholders in value co-creation. Knowledge sharing among users is the core activity of EBM-driven virtual brand communities, and it is an important issue for focal firms to monitor and incentivize knowledge sharing among users through effective regulatory strategies. To address this need, this paper splits regulatory strategies into two dimensions: deviant behaviour monitoring and engagement behaviour recognition and studies how the above two dimensions affect members' knowledge sharing according to the mediating effect of members' relational social capital. Results indicate that engagement behaviour recognition positively affects knowledge sharing via mediation of trust, reciprocity norms, and obligation norms in all three dimensions of social capital. Deviant behaviour monitoring positively affects knowledge sharing via mediation of trust and obligation norms in two dimensions of social capital. This paper provides new insights into the mechanism between regulatory strategies and members' knowledge sharing in virtual brand communities driven by EBM and is of reference for managers to inspire knowledge sharing and regulate EBMs.

引用

页数：27