This article aims to investigate the construction of power relations through charisma in order to understand its components and how they are articulated in the process of persuasion and, consequently, subjectification of subjects, when presenting themselves as a technique of themselves, in the inside these relationships. Therefore, we apply the consecrated mechanisms of Discourse Analysis derived from Michel Foucault's texts, and other similar concepts, aiming fundamentally at the charism, materiality that is part of the rituals in power relations. For this purpose, we took as object of this investigation the character Saul Goodman, protagonist of the series Better Call Saul (2015) (Breaking Bad [2008]) and his discourses that perform the charisma or have materially apprehensive characteristics. With this, we hope to "locate" the charism in the space / time of social relations, by observing its symbolic and historical materiality as a regimentation and configurator of images in the construction of subjects and meanings.