Letters to stakeholders: An emerging phenomenon of multi-stakeholder engagement

被引:1
|
作者
Civera, Chiara [1 ,5 ]
Cortese, Damiano [2 ]
Dmytriyev, Sergiy [3 ]
Freeman, R. Edward [4 ]
机构
[1] Univ Turin IT, Dept Management, Turin, Italy
[2] Univ Turin IT, Dept Foreign Languages Literatures & Modern Cultur, Turin, Italy
[3] James Madison Univ, Dept Management, Harrisonburg, VA USA
[4] Univ Virginia, Darden Sch Business, Charlottesville, VA USA
[5] Univ Turin IT, Dept Foreign Languages Literatures & Modern Cultur, Corso Unione Soviet 218 bis, I-10134 Turin, Italy
来源
BUSINESS ETHICS THE ENVIRONMENT & RESPONSIBILITY | 2025年 / 34卷 / 01期
关键词
content analysis; corporate communication; letters to stakeholders; multi-stakeholder engagement; multi-stakeholder orientation; CORPORATE SOCIAL-RESPONSIBILITY; MANAGEMENT; SHAREHOLDERS; PERSPECTIVE; ORIENTATION; PAY; CEO;
D O I
10.1111/beer.12639
中图分类号
F [经济];
学科分类号
02 ;
摘要
We explore a new phenomenon of multi-stakeholder orientation and engagement in corporate communication: letters to stakeholders. By applying content, semantic, and quantitative analyses to standardized corporate communication among the 100 largest multinational companies worldwide, our study reveals that approximately one-third of the examined companies have begun to utilize what could be considered letters to stakeholders. We demonstrate that letters to stakeholders adopt a multi-stakeholder orientation, which describes the ability to speak a language that is widely comprehensible by a diverse audience. Letters to stakeholders are positively related to firm willingness to display multi-stakeholder engagement activities by embracing stakeholder recognition, support, and dialog. Our findings position letters to stakeholders as a promising tool for and approach to corporate communication that improves the legitimacy and moral consideration of stakeholders.
引用
收藏
页码:246 / 259
页数:14
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