MARKETING PROBLEMS OF AGRICULTURAL COOPERATIVES: AN APPLICATION IN BURDUR PROVINCE

The aim of this research is to determine the marketing problems encountered in agricultural cooperatives and the relationship between these problems and negative marketing performance. In this sense, survey questions regarding marketing environment problems, product-related problems, price-related problems, distribution related problems, promotion-related problems and negative marketing performance were asked to the cooperative managers. Another aim of the research is to determine the effect of marketing problems on negative marketing performance. In the research, a questionnaire was applied to 104 dairy cooperative managers in the province of Burdur using the full count method. As a result of the analysis, it was determined that there was a positive and moderate relationship between the variables (p<0.01). According to the regression analysis based on the relationship between the variables; It was found that problems related to price and promotion affect marketing performance negatively (p<0.01).