The second-generation critical theory of Apel and Habermas was substantially built on the semiotic pragmatism of Charles Peirce. Along with critical theory generally, this variation requires a theory of society in which to embed its wide-ranging normative commitments. The article proposes re-orienting Habermas's decades-old theory of communicative action, which contained essential pointers to a critical theory of society that has never been adequately taken up in either the critical social sciences or critical theory proper. Revising Habermas, Peirce is drawn upon to crystallize the preferred critical semiotic realist theory of society. Asemiotic social ontology of the necessary range and scope is accordingly put forward that centres on inferential communal reasoning within the wider contexts of social perception and social actuality. The resulting approach, overcoming established dichotomies, is realist and processual as well as substantive, critical as well as hermeneutic and phenomenological, transcendent as well as immanent, realist as well as idealist, a priori as well as a posteriori, cognitive as well as normative, macro as well as micro, individual as well as collective and creative as well as habitual.