Management of Green Competitive Advantage: A Systematic Literature Review and Research Agenda

The success or failure of a company is acquired from a competition, which requires a specific strategy to achieve competitive goals and benefits. One of these strategies is green competitive advantage (GCA) management, initially introduced in 2011, which is highly considered and identified as a management concept. Therefore, this study aims to evaluate a systematic review of GCA management. It emphasizes the analysis of trending literature, geography, and other factors influencing GCA. It also prioritizes the impact obtained when adopting GCA as a framework to support organizational sustainability. This study is the first literature review that presents GCA management. The results show that the application of green innovation and high environmental awareness led to the development of improved performance, a better competitive advantage, and sustainable business. This study highlights significant theoretical and practical contributions. From a theoretical perspective, it allows one to synthesize GCA outcomes to describe better how it affects organizations and the environment. From a practical perspective, it provides concrete implications for policymakers in defining the best mechanism for developing green innovation to achieve competitive advantage and business sustainability. Meanwhile, the actual outputs of this process are emphasized for practitioners, which subsequently enables easier access and increased GCA literacy for practitioners and stakeholders to encourage the selection of organizational GCs (green changes), especially concerning the role of GCA as a promotional and sustainable business framework.