Digital capability, digital learning, and sustainable behaviour among university students in Taiwan: A comparison design of integrated mediation-moderation models

被引:9
|
作者
Liu, Chih-Hsing [1 ]
Horng, Jeou-Shyan [2 ]
Chou, Sheng-Fang [3 ]
Yu, Tai-Yi [4 ]
Lee, Ming-Tsung [1 ]
机构
[1] Natl Kaohsiung Univ Sci & Technol, Dept Tourism Management, Chien Kung Rd 807, Kaohsiung 415, Taiwan
[2] Shih Chien Univ, Dept Food & Beverage Management, 70 Dazhi St, Taipei 104336, Taiwan
[3] Ming Chuan Univ, Sch Tourism, Dept Hospitality Management, 5 Ming Rd, Gui Shan Dist 333, Taoyuan County, Taiwan
[4] Ming Chuan Univ, Dept Risk Management & Insurance, 250 Zhongshan North Rd,Sect 5, Taipei 111, Taiwan
来源
关键词
Digital capability; Sustainable behaviour; Sustainable attitude; Employability; Cognitive benefits; BIG DATA; LEISURE INVOLVEMENT; COGNITIVE BENEFITS; CONSUMER-BEHAVIOR; DEVELOPMENT GOALS; PLACE ATTACHMENT; HOSPITALITY; TOURISM; INNOVATION; SATISFACTION;
D O I
10.1016/j.ijme.2023.100835
中图分类号
F [经济];
学科分类号
02 ;
摘要
Digital learning has been amplified by the COVID-19 pandemic in the case of university students in Taiwan. This study utilized two separate cases to investigate the impact of digital capability on sustainable behaviors among students with the use of structural equation modeling (SEM). Results of case study 1 show that the impact of digital capability on sustainable behavior of students from the department of tourism and hospitality is enhanced when mediated by employability skills, innovative capabilities, and big data application. Results of case study 2 revealed that the effect of data literacy on sustainable intention of students from the department of leisure and recreation is strengthened when mediated by information sharing, marketing strategy, involvement, and cognitive benefits. Additionally, sustainable attitude was found to strengthen the relationship between employability skills and sustainable behavior. The theoretical and educational implications are discussed in the final section.
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页数:20
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