Articles of Latin American companies on Wikipedia: Causal relationship between access, participation, and quality variables

Wikipedia is a paradigmatic example of online collaboration. At an organizational level, the presence of content related to companies and institutions has made it an alternative scenario for social media management and interaction with stakeholders. To establish the eventual causal relationship between outstanding variables (access, participation, and quality), an inferential and correlational statistical analysis on data from articles from 40 Latin American companies was carried out. The results show conditional causality of the increase in participation over the quality of the articles, as well as a positive effect on visits. The result implies for organizations to face the dilemma of strengthening their presence on Wikipedia, while not violating the principle of editorial neutrality, due to conflict of interest.