Knowledge Sharing through Social Networking Sites (SNSs): A Study of Pakistani Research Students

The present study investigated the knowledge-sharing behavior of library and information management researchers, using the lens of the theory of planned behavior. The study is quantitative and adopted a survey questionnaire as a data collection technique. The snowball sampling technique was considered suitable to recruit respondents to the study. Data were analyzed with the help of SPSS (20.0) and the ADANCO (2.0.1). The research findings confirm that subjective norms and perceived behavioral control have a significant impact on intentions to share knowledge, whereas knowledge sharing intentions have a statistically significant positive impact on knowledge sharing behavior through SNS among postgraduate students. Attitude towards knowledge sharing directly triggers knowledge sharing practices through social media networking sites. Intentions to share knowledge do not mediate the relationship of attitude and knowledge sharing behavior. The theory of planned behavior has widely been used to measure knowledge-sharing behavior in different sectors. However, the relationship between attitude, subjective norms, perceived behavior control, intentions to share knowledge within the domain of social media is explored first time in this study, particularly in the context of the library and information science post-graduate students.