Translational Audiences in the Age of Transnational K-Pop

This article examines how overseas audiences of K-pop are not only the end users but also directly engage with the translation of the cultural flow. The audiences participate in linguistic translation and furthermore negotiate and re-decode the linguistically translated texts. Acknowledging that the reception of foreign cultural content is open to continued cross-cultural decoding by different stakeholders, including audience members as well as cultural intermediaries, this article focuses on transnational audiences' engagement with two modes of cultural translation practices-producerly and semiotic translation. The article examines audiences' experiences of cultural translation and the reconfiguration of audiencehood in the era of transnational digital media.