Performance evaluation of family business strategic transition based on the 2-tuple linguistic neutrosophic number multiple attribute group decision making

Since 2010, China's traditional industry has entered a critical stage of development and enterprise reform and development is imminent. Product homogenization is serious in this market, so that the competition among enterprises is fierce. At the same time, international brands continue to enter the Chinese consumption market, which intensifies the competition and seriously squeezes the market share of Chinese local brands. However, the popularization and development of the Internet and the change of people's consumption concept and level make the market put forward higher requirements for the development of business operation and many traditional family enterprises have embarked on the road of transformation. It is of great significance and value to clarify the influence of internal factors of family enterprises on strategic transformation. The performance evaluation of family business strategic transition is really a multiple attribute group decision making (MAGDM) problems. In this paper, the 2-tuple linguistic neutrosophic number grey relational analysis (2TLNN-GRA) method is proposed along with on the traditional grey relational analysis (GRA) and 2-tuple linguistic neutrosophic sets (2TLNNSs). Firstly, the 2TLNNSs is introduced. Then, combine the traditional fuzzy GRA model with 2TLNNSs information, the 2TLNN-GRA method is established and the computing steps forMAGDMare built. Finally, a numerical example for performance evaluation of family business strategic transition has been given and some comparisons is used to illustrate advantages of 2TLNN-GRA method.