The Quality Indicators of E-learning: Business vs. Education

Nowadays, the technological revolution brings significant changes in all spheres of society, including learning in both the business and education environments. Consequently, the quality and usefulness of e-learning systems are gaining importance in the contemporary competitive market. In order to enhance users' satisfaction, organizations have to put more effort into identifying and understanding significant influential factors. This study strives to establish quality indicators as factors that affect e-learning user satisfaction by comparing business and education contexts. The results gathered through 1350 valid questionnaires are evaluated using Structural Equation Modeling (SEM). The conceptual model is developed and consists of six quality indicators: Individual Impact, Cooperation Quality, Information Quality, System Quality, Usefulness, and Satisfaction. By considering relationships between Information Quality and System Quality according to the Usefulness of e-learning, findings indicate important differences between education and business users' perceptions. This research contributes to the dual observation of the expectations and attitudes of the observed groups of respondents.