ENHANCING KNOWLEDGE SHARING IN ORGANIZATIONS THROUGH THE PROACTIVE PERSONALITY OF EMPLOYEES

The success of knowledge sharing within an organization begins with individual cooperation. HR professionals implement their process to recruit and select an employee who is competent and fit. This current study aims to examine the relationship between proactive personality and knowledge sharing in the organization. The mediating role of work engagement will be investigated. The moderating roles of social media usage and perceived organizational support have also been highlighted. Data was collected from 620 participants in eight commercial airlines in Thailand. Data was analyzed using SmartPLS software. The results reveal that proactive personality positively influences knowledge sharing. Perceived organizational support negatively moderates the relationship between proactive personality and knowledge sharing. On the other hand, work engagement does not significantly play a mediating role. Media usage does not moderate the relationship of the relationship. These findings provided valuable insight for human resource management in the organization to enhance HR management system. Furthermore, it indicated the negative effect of perceived organizational support in the organization, which has not been examined in the literature.