Business Model Innovation toward Sustainability and Circularity-A Systematic Review of Innovation Types

Organizations increasingly build on business model innovation (BMI) to reinvent their business models in sustainable and circular ways. This is reflected by a surge in academic research and business practice on sustainable and circular business model innovation. In this article, we take stock of the current literature to clarify which types of innovations contribute to the transformation to sustainable and circular business models. Building on a systematic literature review on sustainable and circular business model innovation using Systematic Reviews and Meta-Analysis (PRISMA), our primary contributions include (1) the identification, categorization, and discussion of various innovation types that lead to sustainable and circular business model innovation, (2) the identification of a research gap, and (3) avenues for future research.