Internal Corporate Social Responsibility as a Determinant of Real Estate Sector Performance in the Post-COVID-19 Era

This study analyzed internal corporate social responsibility's (ICSR) effect on post -pandemic real estate companies' performance, which has been affected by recent dramatic changes in customers' mentality and habits. Data were gathered from 109 firms via questionnaires and processed using structural equation modeling. The results indicate ICSR has a direct positive influence on clients' choices, which then affect customer satisfaction and, ultimately, real estate companies' performance. ICSR is thus a valuable source of competitive advantage, with implications for the sector's management.