Unmuted: An Indigenist truth-telling provocation

This article is different, in a good way. This article draws inspiration from Australian Indigenous scholar Nakata's (2007) theory of the cultural interface-the touchpoint between Western knowledge systems and Indigenous knowledge systems. Come with me, and let me tell you a story about Indigenous methodologies and other acts of research sovereignty using an Indigenous storytelling methodology. Let me tell you about my reflections as an Aboriginal marketing professor, and be warned, I will challenge you with provocative questions designed to shock you into new thinking and truth-telling. I will also provide guidance to improve your market research practice.