ChatGPT, AI Advertising, and Advertising Research and Education

被引：14

|

作者：

Huh, Jisu

Nelson, Michelle R.

Russell, Cristel Antonia

机构：

来源：

JOURNAL OF ADVERTISING | 2023年 / 52卷 / 04期

关键词：

ARTIFICIAL-INTELLIGENCE;

D O I：

10.1080/00913367.2023.2227013

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：477 / 482

页数：6

相关论文

共 50 条

[21] OPERATIONAL RESEARCH IN ADVERTISING
不详
[J]. NATURE, 1958, 182 (4639) : 846 - 846
[22] ADVERTISING IN RESEARCH JOURNALS
LAITINEN, HA
[J]. ANALYTICAL CHEMISTRY, 1969, 41 (03) : 401 - &
[23] Research Methods in Advertising
Starch, Daniel
[J]. ANNALS OF THE AMERICAN ACADEMY OF POLITICAL AND SOCIAL SCIENCE, 1923, 110 : 139 - 143
[24] PROGRESS IN ADVERTISING RESEARCH
BOGART, L
[J]. JOURNAL OF ADVERTISING RESEARCH, 1986, 26 (03) : 11 - 15
[25] RESEARCH ON ADVERTISING EFFECTIVENESS
SARLE, CF
[J]. JOURNAL OF FARM ECONOMICS, 1956, 38 (04): : 964 - 970
[26] ADVERTISING PSYCHOLOGY AND RESEARCH
Allen, Charles L.
[J]. JOURNALISM QUARTERLY, 1951, 28 (02): : 273 - 274
[27] Qualitative Research in Advertising
Belk, Russell W.
[J]. JOURNAL OF ADVERTISING, 2017, 46 (01) : 36 - 47
[28] Advertising Psychology and Research
Zeisel, Hans
[J]. PUBLIC OPINION QUARTERLY, 1951, 15 (03) : 591 - 592
[29] UNIQUACK ON ADVERTISING RESEARCH
RAMOND, CK
[J]. JOURNAL OF ADVERTISING RESEARCH, 1960, 1 (02) : 36 - 36
[30] THE FUTURE OF ADVERTISING RESEARCH
FLEET, T
[J]. JOURNAL OF ADVERTISING RESEARCH, 1964, 4 (04) : 2 - 3

← 1 2 3 4 5 →