University management: a preliminary study of assertive communication in the student as a pedagogical guideline

Higher Education Institutions (HEI) have as a priority the improvement of the quality of their substantive processes to contribute to the needs of society and to transform it positively; this is influenced by the effectiveness of the training of professionals, based on flexible, direct and assertive behaviors and communicative modes of action leading to such a task. The objective of the present article is to argue the training of assertive communication in students, as a pedagogical guideline for the achievement of university management. With the use of methods such as synthesis analysis, the transition from the abstract to the concrete, among others, the concepts of university management, assertive communication and the training process of professionals were analyzed, from which the main pedagogical procedures were modeled to respond to the objective proposed.