[1] Calif State Univ, Coll Business & Econ, Dept Mkt, Hayward, CA 94542 USA
[2] Calif State Univ, Coll Business & Econ, Dept Management, Hayward, CA USA
[3] Calif State Univ, Hayward, CA USA
[4] Golden Gate Univ, San Francisco, CA USA
[5] Univ Calif Irvine, NTP, CMT, Irvine, CA USA