Social media and collective action against climate change among Peruvian college students1

This study aims to analyze whether Social Identity Model for Collective Action (SiMCA) variables mediate the relationship between social media use and environmental collective action. The research used a multivariate correlation design, based on the SEM (Structural Equation Modeling) analysis, with a sample of 259 Peruvian university students. Group efficacy was found to mediate the relationship between the use of social media and habits against climate change. In addition, moral convictions, anger, identification with activists, and group efficacy were found to partially mediate the relationship between the use of social media and online collective action against climate change. It is concluded that the connection between social media and collective action varies depending on the type of environmental collective action.