Visa requirements and visit intention: applying the theory of planned behavior

被引：2
|
作者：
Juma, Chisava [1 ]
Douglas, Anneli [1 ]
机构：
[1] Univ Pretoria, Dept Mkt Management, Pretoria, South Africa
来源：
JOURNAL OF POLICY RESEARCH IN TOURISM LEISURE AND EVENTS | 2023年
关键词：
Destination choice; international travel; theory of planned behavior; visa application; visa requirements; visit intention; TOURISM DESTINATION; FREE ENTRY; RESTRICTIONS; ATTITUDE; IMPACTS; CHOICE; VACATION; MODEL; IMAGE;
D O I：
10.1080/19407963.2023.2249911
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
When tourists contemplate an international destination to visit, the ease of obtaining a visa is seen as an important consideration. Even though the theory of planned behavior has been used extensively to predict tourists' visit intentions, the purpose of this study was to understand how the expectations that tourists have of visa requirements moderate the relationships between attitudes, subjective norms, perceived behavioral control and intention to visit a destination of choice. Responses were collected from 301 individuals, using an online questionnaire. Structural equation modeling was used to test the hypotheses and confirmed the moderating role of visa requirements.
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页数：22
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