A Bibliometric Analysis of Omnichannel and Customer Satisfaction

被引：0
|
作者：
Ismail, Siti Farahhani [1 ]
Zahari, Abdul Rahman [1 ]
Esa, Elinda [1 ]
Asshidin, Nor Hazlin Nor [1 ]
Surbaini, Khairul Nizam [1 ]
Abdullah, Azmer Ezwan [1 ]
机构：
[1] Univ Tenaga Nas, Coll Business Management & Accounting, Sultan Haji Ahmad Shah Campus, Bandar Muadzam Shah 26700, Pahang, Malaysia
来源：
ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL | 2023年 / 8卷
关键词：
Omnichannel; customer satisfaction; bibliometric analysis; INTEGRATION QUALITY; CHANNEL; EXPERIENCE; ONLINE;
D O I：
10.21834/e-bpj.v8iSI15.5077
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
Many firms have adopted Omnichannel to increase engagement between companies and their customers. As a result, it facilitates the firms to create better customer experience and satisfaction, which also affects a company's earnings. The main aim of this study is to guide the researchers in developing a conceptual framework for omnichannel and customer satisfaction. Thus, this study has employed a bibliometric analysis using articles extracted from the Scopus database between the years 2015 to 2023 to determine the term co-occurrence in research titles and abstracts and the top ten highly cited journals on omnichannel and customer satisfaction.
引用
收藏
页码：73 / 79
页数：7
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