Digital Transformation in Ferry Shipping-Case Study in the Baltic Sea Region

In every sector of the economy, the use of digital technologies can be observed. In maritime transport, the use of digital technologies is used to operate the infrastructure as well as to reach the customer. The digital transformation in ferry shipping plays a significant role, not only in operations, but also in the way passengers are acquired. The availability and ease of purchasing tickets are important from the point of view of the users' application and the accompanying experience, so-called user experience. However, it is important to ensure the security in cyberspace for both parties of transactions, which is conditioned by the implementation of international, EU and the state legal acts. The aim of the article is to present the legal acts regarding digitalization and cybersecurity in maritime navigation and to identify the digital activities of ferry carriers. The paper uses the exploratory method, the literature review and desk research method. Critical and comparative analysis was also carried out.