The impact of a long-term care information campaign on insurance coverage

被引:0
|
作者
Brown, Jessica H. [1 ]
机构
[1] Univ South Carolina, Darla Moore Sch Business, Dept Econ, Columbia, SC 29208 USA
关键词
Insurance; Long-term care; Medicaid; Information campaigns; MEDICAID; QUALITY; PURCHASE; DEMAND; MARKET;
D O I
10.1016/j.jhealeco.2023.102822
中图分类号
F [经济];
学科分类号
02 ;
摘要
I estimate the impact of an information campaign on long-term care planning behaviors. I identify this effect using the staggered timing of the federal-state "Own Your Future"campaign, which urged individuals to plan ahead for long-term care needs and reached 26 states over five years. I find the campaign increased long-term care insurance coverage for individuals in the top quintile of the asset distribution by four percentage points, or seventeen percent. A back-of-the-envelope calculation indicates Medicaid savings of $483 million in present value.
引用
收藏
页数:14
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