Maximize your research impact with storytelling

An often undervalued skill in science, storytelling is a powerful tool for communicating research to diverse audiences. As scientists, we ought to focus on crafting the narrative of our work: it can effectively convey knowledge to the research community, disseminate findings to lay audiences and help us clarify our own thinking about projects. Although sometimes overlooked, storytelling is a powerful tool for communicating scientific research. In this World View, Julia Bauman outlines what is needed to convey a strong scientific narrative, gleaned from her experience making 60-second TikTok videos summarizing published research papers.