Industrial Tourism as a Factor of Sustainability and Competitiveness in Operating Industrial Companies

This paper presents a systematic literature review (SLR) about industrial tourism and intends to show how this product can increase sustainability and competitiveness in operating industrial companies. It uses bibliometric analysis with data from 32 journal articles that address this topic. Through this sample of articles, we do not intend to generalize conclusions but rather to concretely identify factors of sustainability and competitiveness based on a set of scientific studies that met a very specific set of criteria. Industrial tourism is categorized as a form of tourism encompassing excursions to industrial locations spanning the spectrum of contemporary, historical, or prospective significance. This encompasses venues that have ceased their industrial operations, presently functioning industrial enterprises, and forthcoming industrial establishments. Additionally, it involves visits to other destinations with an industrial theme, such as industrial technology hubs, museums, industrial tourist routes, educational institutions with industrial programs, laboratories, and analogous venues. The focus of this article is to analyze the literature on industrial tourism from the point of view of active industrial companies, the so-called "living industry", to identify how this type of tourism can contribute to enhancing these companies. Industrial tourism allows industrial companies to achieve environmental, social, and economic benefits and can be seen as a marketing tool and a promoter of innovation within companies.